A major agency client came to us wanting to investigate attitudes towards their Tobacco client’s brand at two twin music festival sites.
We conducted 2,000 interviews at the festival sites.
It was key that the potential respondents could identify with the interviewers, so we brought in our younger interviewers, people who looked like festival goers themselves, to improve response rates.
We also wanted to measure the long term impact of the festival on smokers so we conducted follow up CATI interviews with respondents 3 days after the festival and then a further 4 weeks afterwards.
For the F2F interviewing we used our iPads so that the data syncronised seamlessly with that collected at the CATI stage.
Please click here to see a demonstration of a typical tablet survey.
The agency was able to show not only the impact of their presence of their client at the festival, but also the short term legacy and has since asked us to assist on further projects.