This is the Face Facts Research website. This privacy policy concerns the existing and future websites, portals, online applications linked to the domain. This currently includes the website, the blog as well as all our application demos & hosted instances.


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Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we made it available on all our website pages.

The Information We Collect

This notice applies to all information collected or submitted on the Face Facts website. On some pages, you can make requests and contact us. The types of personal information collected at these pages are:

  • Name

  • Email address

The Way We Use Information

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

We never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment To Data Security

To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online.

ISO:27001 Certified

We are ISO:27001 certified.  The ISMS (Information Security Management System) demonstrates good security practices.  It ensures adequate and proportionate security controls that protect information in line with rigid regulatory requirements.

We are subject to regular reviews and internal audits that establish the controls are working as intended.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time.  Any changes to this privacy notice will be posted to this Privacy Policy page.  

GDPR/DPA 2018 - General Data Protection Regulation 

We are registered with the ICO (Information Commissioners Office) for the purpose of processing personal data.  The company’s registration number is ZA039478.

All data collected and processed is based on participant consent and agreement and this forms the legal basis for processing.

Face Facts will ensure that all individuals are provided with all the relevant research information, clear and transparent to freely decide whether to take part in that specific study

GDPR/DPA 2018 Principles  

The six principles are, that any data must be:

  1. Processed lawfully, fairly and in a transparent manner

  2. Collected for the specified explicit and legitimate purposes and not further processed.

  3. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed

  4. Accurate and where necessary, kept up to date; every reasonable step must be taken to ensure that inaccurate personal data is erased or rectified without delay

  5. Kept in a form which permits identification of data subjects for no longer than is necessary.

  6. Processed in a manner that ensures appropriate security of the personal data

Subject Access Rights

As a consumer/member of the public you have individual rights (with any company) to access any data they may hold about you, you have the right for data to be rectified, erased or restricted. You also have the right to be ‘forgotten’. 

Should you wish to find out what information a company hold on you, then please contact the company make a ‘subject access request’.  We at Face Facts have a subject access request policy and all staff are trained to follow up on any such request.

We do not pass any personal data back to the client.  They will only see the answers to the questions on the study you have agreed to take part in.

MRS (Market Research Society)

We are also a Company partner member of the MRS Society (Market Research Society) and adhere to the MRS Code of Conduct.  We are also MRS Fair Data certified.

MRS Fair Data

As a Fair Data organisation, you can trust that we will manage and treat your personal data with respect. We will collect, store and manage it in an unbiased and secure way. We will only use your personal data for purposes that we have informed you about and sought your consent for.  We will always be transparent about the personal data we collect and how we use it.

Respondents/Members of the Public

Face Facts carries out market research with the general public.     

Market Research gives consumers like yourself the opportunity to give your opinions and feedback about services, products or concepts covering many different topics.  The insights that are generated are vital in the manufacturing, service or marketing process and can shape the way you see a product designed, advertised or the customer service you receive. It’s our job as Market Researchers to be curious about people’s opinions and ask questions.

 The purpose is always for genuine market research - we are not trying to sell anything to respondents.  The answers you give us are completely confidential, used for market research purposes only and we never store or pass on your information to third parties. We will always be fully transparent in what we are asking you to do and how the information will be used.     

Why have we contacted you?

We will contact you either in person (i.e. face to face on street, store exit, central location, online) or by email/phone from contact lists supplied by our client.  With most market research projects, we aim to speak to a sample from the general population, thus you may have been approached as you are representative of the population, because of this you may be asked details on your age, income, marital status, address etc. Again all the information gathered will be kept completely confidential, this is so we can guarantee we have recruited a representative section of the “population”, as well as being able to analyse the research findings by certain ‘groups’.

 If you are contacted face to face. All our interviewers wear an ID badge with their name, photograph and the company they represent. They all work within the MRS Code of Conduct.       

If you are contacted via email, we will only have done so with the expressed consent of our clients who have a legal basis on which to contact you as a consumer/customer.   If contacted, you will still have the right to decline to take part and can withdraw from that particular study. You may also be contacted/recruited via telephone which would also mean your details have been supplied by our client/fieldworkers. Sometimes we don’t disclose the name of the client straightaway – this is so your knowledge of this doesn’t bias your opinion in any way. However, you have the right to ask where we received your details from and we are obliged to share.

 We will only ask your permission to re-contact you to conduct a quality control check on the interviewer that approached you initially, this will only be for that study. We do not store your details for future contact unless specifically requested in a minority of instances and with your express permission.

 What happens if you don’t want to take part?

 With any research project you as the individual have the right to refuse to take part.  The project (background, subject and what you would be asked to take part in) would be carefully explained and you have the right to refuse or opt-in (give consent), should you wish to take part. If you chose to take part you also have the right to withdraw at any time, should you change your mind.

Retention Policy for Personal Identifying Data

Face Facts only retain PII data (Personal Identifying Information) for the duration of the market research project and it is then deleted within 3 months.  If a client project dictates otherwise, Face Facts would ensure that all participants are informed at the start of the project and that their explicit consent is granted and they are fully aware of how long the data will be used.

Should you have any questions or concerns about this policy, please email us at: